Setting personal standards
In conjunction with taking greater self-responsibility towards their health people have also begun to equate environmental and ethical standards with a higher quality of life and personal well-being.
Reducing waste
The earth’s sustainability has been a hot topic for some time now and as people have become more environmentally aware they are far more conscious of their personal environmental impact. Issues such as unnecessary food waste and packaging have been a particular concern over the past twelve months driven by the economic downturn and growing interest in recycling.
Seeking ethical assurance
Stimulated by a vast amount of information now available via the mass media and the Internet, ethical considerations have also become more prominent in purchasing decisions. People are increasingly looking to be assured that the products they buy are manufactured in a safe, healthy and fair environment.
Food manufacturers and grocery retailers continue to deliver assurances to consumers by making the supply chain more transparent and products traceable throughout their lifecycle. Companies are also reporting more openly on their progress in these areas with far more information available in store and on corporate websites.